Part 3 - 2/4
The Market Position

The Market Position

When you develop or create something new – a product for example – you have to decide, where this product is positioned in the market. That’s not very hard to grasp, but what’s a little more complicated is, when someone else has an equal product.

Where do we position the product now? Maybe the competitor’s product is already in the market and enjoys a lot of customers and love. Do we really want to position it on the exact same spot in the market, or do we have something that stands out to not only be a competitor?

You sure already know what I mean. Trying to fight against the big player is just something that’s impossible. I have and will talk a little more about how to get Ubuntu in shape, but the statement here is that we need to find and position Ubuntu on the empty or specialized spots in the market.

So: What are the key features an Ubuntu desktop has, what a competitor doesn’t? Ubuntu is already fast, secure and versatile. Like other systems. It seems that the Ubuntu desktop needs to be more confident where it is positioned.

It’s free

Sure I came up with that, because it is true. But also other systems seem to be free. Windows has had a free update period and macOS brings you updates for years. But you have to get a shiny new, very expensive Mac.

People say: What does not cost a thing is worth nothing. But this can be proved wrong, I guess. Because there are a lot of markets out there, which welcome free software. Schools, communities, public facilities, companies, cities, clubs and so on. Also people who cannot afford anything else.

When we think hard about that we also will have a lot of more ideas to form Ubuntu. And find ways and develop features that fit more to those needs.

It’s private

The main problem is that people get used to be stalked. At first they scream and shout out loud: Stop that! But after years, they are used to every camera around in public places. Also they are used to send personal information all the time, when using a pc or phone. Especially because we don’t see, hear or feel it. It’s just happening.

That means that a really big and important market position should be the privacy.
Privacy is not only important to a lot of users, it is also very important to governments, communities and companies and so on.

With that in mind, we also should find better and more ways to serve that requirements.

It’s a workstation

One mistake was to spend a lot of time and money on the phone market. Even if it was a nice and fresh bunch of ideas (I wished that had gone into the desktop…), but the phone market is dominated, there is no space anymore.

Also the tablet market is filled with a maximum of three players. Then I saw Gnome going the way to be a system for smaller screens. That’s nice for Gnome, but Ubuntu should maybe not follow that way. The good thing about it is to have nice, compact and standardized Gnome apps.

But what I want to say is, that people need to have a system to work on to get things done. Write, create and… just do work! Again we are hitting on companies, administrations and creators of all kind, but of course also the user at home, doing stuff. Later, they show it to other people on their phone.

That is the essence of an operation system of that kind: to work and create. Not only to consume, not only to watch pictures and videos or surf on the web. But to edit pictures, edit movies and build a website. Work on spreadsheets and write on your new book. Design the cover of your new book and also the buttons of your website. Render 3D sequences built in Blender and (why not…) play the new AAA game in between (because of Vulcan and the upcoming excellent working and performing graphics driver by Nvidia and AMD, hopefully). And did I mention that this game was partly also created on Ubuntu?

Do that and more on your Ubuntu PC. Because it is versatile and powerful, not only there for you to enjoy all of your content, but also there for you to create more of it.

Ubuntu is not a phone, a tablet or a “Chromebook” competitor – Ubuntu is a workstation. With all the benefits.

It’s working on your hardware

Also a nice point: Ubuntu is working on your hardware – whatever it is. That’s of course the effort of the Linux kernel team, but also the effort of the developer of the desktops, to run smooth on old hardware and on a Mac, a PC or whatever architecture.

That also brings us to the people without money, they may be collecting parts to have a whole pc – and Ubuntu is running on that (or maybe a distribution of Ubuntu). Also we need to have in mind that there is also a lot of work to do, because there are still problems with certain hardware or certain ways to work with hardware.

It’s open source

This is handled last, because this is not very important to the ordinary user. Sometimes people have heard that wording, but most of the time they just can relate it with free software. But sure – this is also a market position.

When this is important to a user, he or she can choose Ubuntu as an open source alternative against every other operating system. Feeling the enormous effort every day and the great motivation of everyone involved and everyone that contributed to the system.

Also the opportunity to change parts to fit certain needs is a big plus. So I would see for example an Ubuntu desktop, tailor made for communities/municipalities, connected with other communities and the government. Running an Ubuntu server in the back, of course.